Seth Siegelaub in conversation with Jo Melvin
Curator, dealer and publisher Seth Siegelaub worked closely with Lippard on the preparation for ‘557,087’ in Seattle in 1969. Siegelaub pioneered new strategies for the presentation and distribution of contemporary art in the 1960s under the trade name International General. His most radical policy shifted emphasis to the catalogue as an exhibition space, where the page showed the work itself, absent of commentaries.
