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The Exhibition as Medium: Some Observations on the Cybernetisation of the Institution and the Exhibition

General Building Model – As Built, Centre Georges Pompidou, 1975. Courtesy Fondazione Renzo Piano
By going back to the critical moment of the cybernetisation of the museum and of the exhibition, this essay aims to put forward a thesis considering the exhibition as medium. It elaborates on the notion of medium by contrasting it with the notion of milieu. It proposes a genealogy of the exhibition as medium and describes a critical historical trajectory shaped by institutional and informational infrastructures.